Li, Simin

Simin Li joins A. B. Freeman School of Business from Kellogg School of Management, Northwestern University, where she earned her PhD in operations management in 2020. Her research interests lie in empirical service operations, focusing on addressing the operational challenges and innovations in service industries and how service providers could use wisely designed business models and service systems to induce preferable customer behaviors, and therefore manage demand and optimize revenue. Prior to pursing her doctoral studies, she worked as a data scientist at Microsoft. She holds a master’s degree in operations research from Columbia University and a bachelor’s degree in applied mathematics from National University of Singapore.