Lu, Yue (Zoe)

Yue Lu (preferred name: "Zoe") joins the Tulane University from the University of Wisconsin–Madison, where she earned her PhD in marketing with a minor in psychology. At the A. B. Freeman School of Business, she will be teaching marketing fundamentals. Lu has broad research interests, including consumer psychology, judgment and decision-making, and subjective well-being. Recently, she has been studying the role of psychological ownership in incentive effectiveness and advertisement design. Her work has been published in Journal of Behavioral Decision Making, Journal of Marketing Research, Journal of Personality and Social Psychology, and Psychological Science. Lu holds a bachelor’s degree in civil engineering and a master’s degree in business administration from Shanghai Jiaotong University. Prior to her doctoral studies, she worked as a product manager in the telecommunication industry, optimizing both inbound and outbound marketing activities.